WISHBONE is a high-quality shoe brand, meticulously crafted in Italy.
The goal of this campaign was to introduce the new sneaker collection. We executed a 360 campaign that included various assets, from ads, a content page, social media posts, activations with influencers, to printed materials for stores.
In the first week as a result, Wishbone sneakers saw a 4% increase from the week before the activation started.
A comprehensive study of typefaces was conducted, focusing on fonts with distinct personalities and a modern flair. In terms of color, Wishbone's packaging prominently features red, a hue thoughtfully integrated into the product photos.
We explored a variety of angles when capturing images of the sneakers to emphasize intricate product details and textures. Our goal was to highlight the versatility of the product, showcasing its suitability for diverse occasions. Utilizing lifestyle imagery allowed potential customers to envision the shoes from different perspectives, empowering them to make more informed purchasing decisions.
Creative Director: Jonathan Cohen
Direction for print and web assets: Mariana Evangelista
E-commerce Photos: Adrian Javgureanu, Olivia Cortese
Copy: Danica Samuel, Valérie Demers
Web Design: Peter Chery
Graphic Design: Jennifer Sevan
Creative Production: Arielle Day
Lifestyle Photography: Karolina Jez
